(DOWNLOAD) "BYD of China: Electrifying the World's Automotive Market (Case Study)" by Journal of the International Academy for Case Studies * Book PDF Kindle ePub Free

eBook details

Title: BYD of China: Electrifying the World's Automotive Market (Case Study)
Author : Journal of the International Academy for Case Studies
Release Date : January 01, 2011
Genre: Law,Books,Professional & Technical,
Pages : * pages
Size : 61 KB

Description

CASE DESCRIPTION The primary subject matter of this case concerns the move towards utilizing electricity to power automobiles and the potential of a Chinese company to become the world's largest automaker, as well as the strategic fit of its innovation with the current external environment. Secondary issues examined include issues of trade, public policy, and the environment. The case has a difficulty level appropriate for junior level students. The case is designed to be taught in one class hour and is expected to require three hours of preparation by students.